AI shopping analytics: see which products AI recommends
AI Shopping Analytics is AnswerixAI's tracker for the product cards AI engines show in their answers. A product card is a product listing, with image, price and a store link, placed inside the answer. AnswerixAI captures the cards ChatGPT Shopping, Google AI Mode, Microsoft Copilot and Perplexity return for your tracked prompts, with price, merchant, rating and reviews. It then matches each one to your brand, a competitor or neither, so you can measure your shopping share of voice: the share of all captured cards that are yours.
ChatGPT Shopping
Tracked prompt · US
Best espresso beans for a home espresso machine
For home espresso, look for a medium-dark roast, roasted in the last few weeks:
- $26.00Competitor
Demo Coffee Co
Dark Roast Espresso, 2 lb
4.6(2,140)democoffee.co
- $18.00You
Acme Coffee
House Espresso Blend, 12 oz
4.8(986)acmecoffee.com
- $16.50Competitor
Sample Beans
Organic Espresso Roast, 12 oz
4.4(3,312)amazon.com
- $21.99Other
Roastery Basics
Italian Roast Whole Bean, 1 kg
4.2(1,507)walmart.com
Built for marketers, executives, builders, and developers worldwide.
How visible are your products in AI shopping results?
The Shopping dashboard answers that in one view. Filter by date range, AI platform and region. You then see how often AI answers carry product cards, how many of those cards are yours and your share of every card captured. You also see the merchant AI engines link to most for your products. A 30-day trend shows whether your share is growing.
Shopping
Acme Coffee · product cards AI engines surface
Card rate
Answers with ≥1 card
Trigger rate
23 of 50 prompts
Your products
Cards matched to you
Shopping SOV
128 of 533 cards
Top merchant
41 of your cards
Card rate by platform
Tracked answers that returned product cards
- ChatGPT Shopping84%
Google AI Mode38%
Microsoft Copilot27%
Perplexity19%
Product cards are read from these four sources. Your other AI platforms are tracked for visibility.
Your shopping presence
Cards per day · last 30 days
- All product cards
- Cards matched to you
What can you analyze in AI shopping results?
Beyond the overview, the Shopping dashboard breaks product cards down by prompt, by your products, by competitor and by individual appearance. A set of cards lists products, prices and stores side by side, much like a comparison shopping site. These views show which questions lead to product recommendations and who wins them.
See which tracked prompts return product cards. Each prompt shows its topic, the platforms that showed cards, the total number of cards and how many were yours, a competitor’s or another brand’s. Open a prompt to see every answer that carried cards and the products, prices and merchant links it returned.
Card-eligible prompts
Prompts whose AI answers returned product cards
Best espresso beans for a home espresso machine
EspressoLast seen today8122 / 38 / 21Best coffee subscription for beginners
SubscriptionsLast seen today5619 / 24 / 13Best decaf coffee beans that still taste good
DecafLast seen yesterday4214 / 17 / 11Cold brew concentrate worth buying
Cold brewLast seen Jul 6366 / 18 / 12Most sustainable coffee brands to buy online
SustainabilityLast seen Jul 5249 / 8 / 7
How does AnswerixAI capture AI shopping results?
It captures them from the same daily prompt runs that measure your AI visibility. We built it on those runs, so there is nothing to install on your store.
Brand settings
Acme Coffee
Shopping mode
Turn this on if this brand is in e-commerce. ChatGPT Shopping is added to every prompt and the Shopping dashboard appears.
- Best espresso beans for a home espresso machine+ ChatGPT Shopping+ Shopping
- Best coffee subscription for beginners+ ChatGPT Shopping+ Shopping
- Best decaf coffee beans that still taste good+ ChatGPT Shopping+ Shopping
- Cold brew concentrate worth buying+ ChatGPT Shopping+ Shopping
Tick Shopping mode in a brand’s settings and AnswerixAI adds ChatGPT Shopping to every existing prompt, and to each prompt you add later, then shows the Shopping dashboard. ChatGPT Shopping runs as its own platform next to regular ChatGPT, so product answers are captured without changing the ChatGPT answers you already track.
When Google AI Mode, Microsoft Copilot or Perplexity answer a tracked prompt with product cards, AnswerixAI stores every card. It keeps each card’s position, title, brand, price and currency, image, merchant link, rating and review count, with the platform, region and date of the run. Nothing extra to set up beyond the platforms your plan includes.
AnswerixAI checks each card’s product brand, title and merchant domain against your brand name and domains, then against every competitor you track. A match makes the card yours or that competitor’s; anything else counts as other. Those matches drive products surfaced, shopping share of voice and the split on every prompt.
When we built Shopping mode, we kept ChatGPT Shopping answers out of your visibility, citation and sentiment metrics, so product answers never skew them. Add the shopping section to a custom report for share of voice and card rate. Or let your own AI assistant read the cards over MCP or the API with list_shopping_cards and get_product_visibility.
What does each AI shopping metric mean?
Every number on the Shopping dashboard is counted from the product cards captured for your tracked prompts. Filters for date range, platform and region apply to all of them.
- Shopping card rate
- The share of tracked AI answers that returned at least one product card, across the platforms and regions in your filter.
- Trigger rate
- The share of your tracked prompts whose answers returned at least one product card in the selected period.
- Products surfaced
- How many cards were matched to your brand. Every appearance counts, so one product shown three times adds three.
- Shopping share of voice
- Cards matched to your brand divided by every card captured for your prompts. Each competitor gets the same figure.
- Top merchant
- The merchant domain that appears most often on your cards: where AI engines send shoppers who want your products.
- Impressions
- How many times one product appeared in a card, shown for each of your products and each competitor product.
Explore Related Features
Win more of the answers behind product cards
Benchmark the competitors taking your product cards, track the prompts shoppers ask, and see how AI engines describe and cite your brand.
Competitor Benchmarking
See how often ChatGPT, Perplexity, Gemini and Google AI Overviews mention, cite and rank each rival, then compare every prompt and platform head to head.
Prompt Monitoring & Volumes
Track the prompts buyers ask ChatGPT, Perplexity and Gemini every day, group them by topic, and estimate each prompt's monthly AI search volume and intent.
Answer Engine Insights
Track how ChatGPT, Gemini, Perplexity, and Google AI Overviews mention, cite, and describe your brand, with AI share of voice and competitor benchmarks.
Citations Monitoring
Find the domains and URLs ChatGPT, Perplexity, Gemini and Google AI Overviews cite for your prompts, split into your site, competitors and third parties.
Customer stories
How do e-commerce teams use AI shopping analytics?
“AI-driven product discovery is becoming increasingly important for us. AnswerixAI helps us understand which products appear in AI recommendations and where competitors are getting visibility that we aren’t.”
“For us, visibility isn’t only about being mentioned. We want to understand whether AI systems actually recommend our products when someone asks for options. AnswerixAI gives our e-commerce team a completely different view of discovery.”
“Consumers are beginning to use AI assistants like personal shopping advisors. AnswerixAI helps us track the kinds of recommendation prompts that matter to our catalogue and see which competitors are being surfaced alongside us.”
“AI shopping discovery is changing the way we think about product visibility. We can monitor the kinds of questions where our products appear and compare that exposure with other brands in the same category.”
FAQ
AI shopping analytics FAQ
AI shopping analytics measures how often AI engines recommend your products when they answer shopping questions. AnswerixAI AI Shopping Analytics captures the product cards ChatGPT Shopping, Google AI Mode, Microsoft Copilot and Perplexity show for your tracked prompts. It matches each card to your brand, a competitor or neither, and reports card rate, share of voice, products and merchants.
Four: ChatGPT Shopping, Google AI Mode, Microsoft Copilot and Perplexity, the sources whose product cards AnswerixAI reads. ChatGPT Shopping is added to your prompts when you turn on Shopping mode for a brand; cards from the other three come from your regular daily runs. Gemini, Grok and Google AI Overviews answers are tracked for visibility, not product cards.
Turn on Shopping mode in the brand's settings. AnswerixAI then adds ChatGPT Shopping to every existing and new prompt for that brand and runs it daily alongside your other platforms. The Shopping dashboard shows which prompts return product cards, which of your products appear, their prices and merchants, and your share of all cards.
For each card AnswerixAI stores its position, product title, brand, price and currency, image, merchant link and domain, rating and review count, together with the platform, region, date and the prompt that triggered it. The original card data is kept as well, so you can open any appearance and see exactly what the AI engine showed.
Shopping share of voice is the share of all product cards captured for your tracked prompts that were matched to your brand. If AI answers showed 533 cards and 128 were yours, your shopping share of voice is 24%. AnswerixAI calculates the same figure for each tracked competitor, so you can see whose products AI recommends most.
It compares each card's product brand, title and merchant domain with your brand name and the domains added to the brand. A match marks the card as yours. The same check runs for every competitor you track, and cards that match nobody are counted as other, so they still count toward the total number of cards.
No. ChatGPT Shopping answers are kept separate from your visibility, mention, citation and sentiment metrics, so product-heavy answers never skew them. They are reported in the Shopping dashboard, in custom reports that include the shopping section, and through the list_shopping_cards and get_product_visibility tools over MCP and the API.
AI Shopping Analytics is included on the Growth and Business plans, which track ChatGPT, Perplexity, Gemini, Microsoft Copilot, Google AI Mode, Grok and Google AI Overviews. Starter covers ChatGPT and Perplexity and does not include the Shopping dashboard. Every plan runs your prompts daily and starts with a 14-day free trial.
It shows which prompts return product cards, which of your products appear, which competitor products win cards, and which merchant sites AI links to. It does not change what AI engines show. You act on those gaps in your product pages and merchant listings, then watch your shopping share of voice change.
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